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About ShiftItNow

Migration, done by people who've felt the pain.

We built ShiftItNow after watching too many merchants lose weeks, rankings and revenue to broken store migrations. Never again.

Why we exist

Make migrating to Shopify the easiest decision a merchant ever makes.

Every founder we talk to has a migration horror story — half-imported products, lost SEO, weeks of cleanup, customers unable to log in. Most "migration tools" are exporters with marketing budgets. We're a migration engine first, and a company second.

See the migration engine

Founded

  • 2022, San Francisco
  • Backed by ex-Shopify engineers
  • Profitable since 2024
  • Remote-first, 6 countries
  • Customer-funded growth

Team

  • 18 full-time
  • 11 migration engineers
  • 4 support specialists
  • 2 designers
  • 1 very patient ops lead

Track record

  • 1,000+ stores migrated
  • 50M+ products moved
  • 99.98% data accuracy
  • Zero unrecovered migrations
  • 4.9★ on Shopify App Store

Values

  • Merchant first, always
  • Boring, predictable software
  • No silent failures
  • Refund if we can't deliver
  • Real humans answer the phone
Come move with us

Ready to make the shift?

Run a free demo migration on your real catalog. See the result before you commit a single dollar.