01
"We were two engineers freelancing for Shopify Plus stores. Every project started the same way: a botched migration from someone else's tool. We got sick of cleaning up."
About ShiftItNow
Migration, done by people who've felt the pain.
We built ShiftItNow after watching too many merchants lose weeks, rankings and revenue to broken store migrations. Never again.
Why we exist
Make migrating to Shopify the easiest decision a merchant ever makes.
Every founder we talk to has a migration horror story - half-imported products, lost SEO, weeks of cleanup, customers unable to log in. Most "migration tools" are exporters with marketing budgets. We're a migration engine first, and a company second.
See the migration engineFounded
- 2022, San Francisco
- Backed by ex-Shopify engineers
- Profitable since 2024
- Remote-first, 6 countries
- Customer-funded growth
Team
- 18 full-time
- 11 migration engineers
- 4 support specialists
- 2 designers
- 1 very patient ops lead
Track record
- 1,000+ stores migrated
- 50M+ products moved
- 99.98% data accuracy
- Zero unrecovered migrations
- 4.9★ on Shopify App Store
Values
- Merchant first, always
- Boring, predictable software
- No silent failures
- Refund if we can't deliver
- Real humans answer the phone
How we got here
Built in the trenches of 200 painful migrations.
Before ShiftItNow was a product, it was a side-tool we built to rescue merchants from broken DIY migrations. Word got out. Here we are.
02
"We wrote a tiny internal engine to do migrations properly. One merchant asked if they could buy it. Then another. Then 50. We quit consulting and named it ShiftItNow."
03
"Today, ShiftItNow moves more stores to Shopify in a week than we used to migrate in a year. Same tiny team, same obsession with getting it right the first time."
Come move with us
Ready to make the shift?
Run a free demo migration on your real catalog. See the result before you commit a single dollar.
Install on Shopify